What is 764?

Wholesome intro alert We just got back from a mother/son trip to the Bahamas and it was perfect. Let’s normalize mother/son bonding whenever possible!

We made a guide because we needed the guide.

As parents—for parents—trying to navigate a world no one prepared us for.

This isn’t just about screen time. It’s about understanding what’s really happening on your child’s phone and what you can actually do about it.

Here’s what’s inside the guide:

✅ 60+ websites & apps to block and how to block them
📲 Breakdown of every major social media app (Snapchat, Instagram, TikTok.)
📉 Step-by-step instructions to check how many notifications your child gets per day
📈 Learn how often they’re picking up their phone
🔍 Tools to read your child’s digital behaviour without spying, yelling, or guessing so they can learn healthy behaviours too 

If you've ever felt behind, overwhelmed, or unsure where to start — this guide was made for you! 

The Dangers of 764

First thing’s first: what is it? 764 is a violent online cult that specifically targets vulnerable kids and teens through platforms like Discord and Roblox. This group recruits kids to create explicit and deeply harmful/inappropriate content and then blackmails them into continuing to make more. It is the stuff horror films are made of. But it’s entirely too real. So real, in fact, that the FBI has over 250 open investigations into this organization. And while we wish we could calm everyone’s fears by saying this is a fringe thing, that does not appear to be the case. 764 is organized, intentional and persistent. 

What do we do about it? Like anything when with kids and online dangers, it’s on us parents to stay as vigilant as possible. Keep an eye out for a sudden change in behavior from your teen. And if they’re being secretive with their phone, go through it. We of course want to give our teens their privacy but if you suspect something is going on and they’re shutting you out when you ask if all is well, sometimes you have to look through their phone, even if they hate you for it for a little while. Some of the things ‘764 recruits kids to participate in is physical harm, so if your kid suddenly has any unexplained bruises or injuries, that’s a huge red flag. Follow your instincts. If something feels off with your kid, it probably is! 

Reading something like this can be very overwhelming. You want to protect your kid from this kind of danger, but it’s hard to do when you don’t fully understand what you are up against. Our Screen Sense guide gives you a lot of the facts most parents are missing and provides you with the right language to start these kinds of conversations with your kids. Don’t parent in the dark.

TikTok Trend Highlights Antiquated Parenting Phrases 

“I brought you into this world and I can take you out of it.” That’s just one example of phrases our parents’ generation used when we were growing up. And since we were kids at the time, most of us didn’t give it much thought. But now that we’re parents ourselves, we’re starting to realize just how toxic and hostile words like that can be. They are not just words. Hearing things like that over and over can alter a child’s brain and have a long-lasting impact. The latest trend on TikTok highlights this distinct difference in modern parenting. The trend is this: parents have their kids try and finish these outdated phrases (“I’ll give you something to {cry about}” and “Children should be seen {not heard}). The trend turned out pretty wholesome, as most of the kids either don’t know how to finish the phrase or they came up with their own, much more loving way to end the sentence. It’s a testament to how the culture is changing. Kids are people and that’s how they should be treated! 

We’re not here to shame previous generations for their parenting. Parents are people, too! They (us very much included) make mistakes. They were doing their best with the tools they had. But progress is a good thing. We hope that when our kids are parents, they deconstruct some of the things we said and did to make for a better, more compassionate world for their kids.

Who To Follow: Positive Influencers For Teens

Social media isn’t all doom and gloom. There are some huge positives that can come from it, especially for teens! We’ve decided to highlight one account per week that we think teens could benefit from following! 

Jordan Stephens is a musician, writer and mental health advocate who uses his platform to challenge toxic masculinity and encourages boys and young men to express themselves freely. He is the kind of role model our boys deserve!