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- Instagram Just Made Reels Even Harder to Put Down
Instagram Just Made Reels Even Harder to Put Down
Plus, we've got a big announcement inside đ
Hey friends,
Is anyone else in full-blown post-Olympics grief? Like⌠one minute weâre yelling at the TV over curling and the next minute weâre staring at a random Tuesday like: what are we supposed to cheer for now? Our brains got used to the daily excitement. The storylines. The underdogs. The nailbiting adrenaline.
And honestly⌠thatâs kind of the point of todayâs newsletter. Because when your brain gets used to a steady drip of excitement? It starts craving the next hit.
And guess what tech is exceptionally good at delivering? Yep. Letâs get into it.


Instagram Reels âAuto-Scrollâ is here

So Instagram has been quietly rolling out an Auto-scroll feature for Reels (no big announcement, just a sneaky surprise). It started mid 2025 in international markets, and now itâs showing up more broadly in feeds, including for teen accounts.
Hereâs what we donât love. Scrolling is a physical pause point. Itâs the tiny moment where your brain has the chance to go, âOk wait⌠do I actually want another one?â Auto-scroll removes that moment.
So instead of: watch â decide â scroll.
It becomes: watch â watch â watch â watch â suddenly itâs been 56 minutes and you donât even know your own name.
And for kids (whose brains are still building impulse control + reward regulation), that endless stream of new content & new dopamine hits is⌠a lot. The more effortless it becomes, the harder it is to stop.
Our recommendation: donât turn this on. For now itâs off by default. But who knows if that will change.
Pew just dropped new data on teens + AI and parents are not on the same page

Pew Research released fresh findings this week on what parents think about their teens using AI chatbots and the biggest takeaway is that thereâs a gap. A big one. 51% of parents say their teen uses chatbots but 64% of teens say they use them. So a lot of parents are basically like, âNot my kid đâ âŚand the kids are like: âLol yes your kid.â
Pew also found:
About 3 in 10 parents arenât sure whether their teen uses AI at all.
Roughly 4 in 10 parents say theyâve never talked with their teen about chatbots.
Parents are mostly okay with AI for info (about 8 in 10) and generally more okay with it for fun/creative stuff (around two-thirds), but they get way less comfortable when it becomes personal.
Only 18% of parents say theyâd be okay with their teen using AI for emotional support or advice â and thatâs the one category where a majority of parents say âno.â
So what does this tell us?
Parents arenât ignoring AI, theyâre just trying to understand a moving target while also making dinner and battling regular screen time. But the gap matters because when we donât know how our kids are using AI, we canât guide it. And AI isnât just homework help anymore. Itâs friendship-ish, advice-ish, identity-ish⌠and that gets complicated fast.
Which brings us to something weâre really excited aboutâŚ
Our new Screen Sense AI Guide is officially here!
Itâs built for real-life parenting and it covers:
how teens are actually using AI (school, social, emotional, curiosity, chaos)
what boundaries make sense at different ages
how to talk about cheating, accuracy, privacy, and âdonât tell the bot your entire life storyâ
family rules that donât require you to become a robot engineer
If AI has entered your house (and it has), this guide will help you feel less like youâre guessing in the dark and more like youâve got a flashlight and a plan.

We donât know about you, but the world feels heavy right now. And as parents, itâs not just our worriesâŚwe carry the weight of our kidsâ worries too. Their fears, their questions, their anxiety, their âwhat ifâ thoughts that show up at bedtime when youâre already running on fumes.
So hereâs what we want to say: You donât have to carry it alone. You donât have to have all the answers. You donât have to fix whatâs happening around us to be a good parent. Sometimes the most powerful thing you can do is simply be a soft place to land, showing up with kindness, understanding, and love.
That will always win. Weâre in this together.
âCat & Nat
